The conversion widget for prop firms

Embed directly next to your account selection table to lift challenge sales and average order value.

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Value proposition in under 60 seconds
01 / IMPACT

What is the value?

Not only do traders convince themselves to buy a challenge—they convince themselves to buy a bigger one.

  • ✓ Cognitive bias conversion: Triggers optimistic and confirmation bias as traders interact with the widget, turning hesitation into immediate buy conviction.
  • ✓ Metric-driven tier upsells: Demonstrates why larger accounts are superior across all variables—showing higher pass rates, psychological breathing room, and bigger payout multipliers to maximize average order value.
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02 / INTEGRATION

Speed of implementation?

Up and running in 2 minutes and 2 lines of code. Engine customized to your exact challenge rules.

  • ✓ Universal drop-in: Copy & paste 2 lines of code onto Webflow, WordPress, React, or custom HTML.
  • ✓ Shadow DOM isolation: 100% client-side execution with zero CSS conflicts, site bloat, or database integration.
  • ✓ Full customizability: You decide exactly what challenge rules the engine uses.
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03 / NO RISK

What is the catch?

There isn't one. Test it live on your landing page with zero risk, full control, and zero commitments.

  • ✓ 30 days free: No credit card required, zero liabilities, and keep 100% of generated challenge sales.
  • ✓ Predictable flat fee: No revenue splits or percentage cuts—just a simple flat monthly rate if you decide to keep it.

Widget Preview

Architecture

Banner + overlay functional design

Fits cleanly into your existing layout as a compact banner, opening a high-converting full modal workspace on click.

  • ✓ Zero layout bloat: Takes minimal vertical space while acting as a visual hook.
  • ✓ Full modal experience: Opens an immersive overlay for rich interactivity.
Aesthetics

Emerald, pitch black & fluid motion

Designed with high-contrast fintech visual language and butter-smooth micro-interactions for instant trust.

  • ✓ Fintech contrast: Electric emerald accents set against deep pitch black.
  • ✓ Sleek animations: Real-time visual feedback as traders tweak numbers.
Touchpoints

Positioned at the point of buy decision

Embedded right where hesitation occurs to turn interested prospects into active challenge buyers.

  • ✓ Pricing tables: Embed directly next to or above account size options.
  • ✓ Checkout flow: Re-engage traders right before payment lock-in.
Pillar 01 / Deep Dive

Design Philosophy & Psychology

Every pixel in the teaser and overlay is engineered around trader behavioral psychology to convert hesitation into checkout action.

01 / Mindset

Optimistic Bias

Traders naturally focus on their best-case scenarios. The overlay lets them simulate target payouts instantly, leaning into their confidence to create immediate buying momentum.

02 / Validation

Confirmation Bias

Hesitating buyers want proof their decision is sound. The widget math validates that challenge fees are minimal compared to potential return, removing final purchase doubts.

03 / Pricing Framing

Anchoring & Upselling

By highlighting recommended tiers ($100k) over entry tiers ($10k), we anchor mental expectations high—showing traders how much profit upside they miss on small accounts.

04 / Aesthetics

Color Psychology

Electric emerald (#05DF72) signals yield, gain, and action, paired with high-contrast obsidian backgrounds that mirror institutional trading terminals for instant credibility.

05 / Interactivity

Animation & Engagement

Pulsing teaser accents command visual attention, while responsive slider mechanics build psychological ownership over the numbers before the user even buys.

06 / Math Engine

Engine Objectivity & User Bias

The Monte Carlo engine runs strictly neutral, objective probabilistic calculations. However, presentation, input constraints, and pre-set templates guide the biased user to input optimistic parameters—leading the trader to generate their own biased high-conviction buying results.

Pillar 02 / Deep Dive

Implementation & Setup

Get up and running in 3 simple steps to integrate the calculator seamlessly into your website layout.

Step 1

Setup Parameters & Configuration

Provide your firm's details and custom challenge rules to configure the engine.

Step 2

Custom Client ID Generation

I will generate your custom client ID and email it directly to you via your provided contact email address.

Engine rules and brand color parameters will be pre-configured into your ID.
Step 3

Embed Widget Code

Take these two lines of code and your client ID and paste into your website's HTML code (into the container that you want the widget to be):

<prop-calculator client-id="showcase"></prop-calculator> <script src="https://p-widget-jxep.vercel.app/widget.js" type="module"></script>